Pharmacy chains activity analysis

Pharmacy chains activity analysis

Russian pharmaceuticals retail chain segment evaluation, both on the level of the state and in particular regions. Pharmacy chains development forecast


Product sales and separate market development forecast, based on unique mathematical models

Business and marketing plan development

Development of detailed business-plans, required to evaluate the reasonability of project start

Search of partners for contract production in Russia

Potential partners search and evaluation, based on their technical opportunities, appropriate experience, and reputation

Monitoring of import substitution

assessment of the main trends of import substitution policies and localization processes in the pharmaceutical market in Russia, the key beneficiaries and companies at risk

Marketing researches

Our Marketing research department completes all kinds of quantitative and qualitative researches in pharmaceutical, medical and other related markets. We make researches on the whole territory of Russia, from Kaliningrad to Far East, as well as in CIS countries and Georgia.

Range of tasks solved:

- competitors analysis (competitive environment analysis, medical product competitiveness detection, details of pharmacies’ drug-to-drug switch process, competitors’ strategy analysis, etc.)

- brand analysis (drug image survey, brand-audit, brand attitude research, etc.)

- target audience study (consumer preferences and decision making process analysis, both before and after the purchase; consumer’s/doctor’s profile analysis, etc.)

- effectiveness of target audience work analysis (medical representatives work effectiveness check: RepCheck, Message recall, event effectiveness check, merchandising check, etc.)

- pricing researches (determination of optimal product price positioning, determination of optimal price for consumers: “price ladder” technique, PSM technique)

- advertising researches (advertising materials testing: concepts, brochures, newspapers, magazines, etc., including packaging)

Our advantages:

- experienced team (the department includes experts with work experience in such leading analytical companies as Pharmexpert, GFK, Aston Consulting. Our specialists have common experience of hundreds realized projects)

- individual approach to each client (the research design is developed on the basis of exact targets, set by client)

- Flexible prices

- we work only with trusted regional partners

- obligatory data verification (80 to 100% of incoming data)