Our Marketing research department completes all kinds of quantitative and qualitative researches in pharmaceutical, medical and other related markets. We make researches on the whole territory of Russia, from Kaliningrad to Far East, as well as in CIS countries and Georgia.

Range of tasks solved:

- competitors analysis (competitive environment analysis, medical product competitiveness detection, details of pharmacies’ drug-to-drug switch process, competitors’ strategy analysis, etc.)

- brand analysis (drug image survey, brand-audit, brand attitude research, etc.)

- target audience study (consumer preferences and decision making process analysis, both before and after the purchase; consumer’s/doctor’s profile analysis, etc.)

- effectiveness of target audience work analysis (medical representatives work effectiveness check: RepCheck, Message recall, event effectiveness check, merchandising check, etc.)

- pricing researches (determination of optimal product price positioning, determination of optimal price for consumers: “price ladder” technique, PSM technique)

- advertising researches (advertising materials testing: concepts, brochures, newspapers, magazines, etc., including packaging)

Our advantages:

- experienced team (the department includes experts with work experience in such leading analytical companies as Pharmexpert, GFK, Aston Consulting. Our specialists have common experience of hundreds realized projects)

- individual approach to each client (the research design is developed on the basis of exact targets, set by client)

- Flexible prices

- we work only with trusted regional partners

- obligatory data verification (80 to 100% of incoming data)

• Marketing researches
• Forecasting
• Search of potential partners for contract production in Russia