Pharmacy chains activity analysis

Pharmacy chains activity analysis

Russian pharmaceuticals retail chain segment evaluation, both on the level of the state and in particular regions. Pharmacy chains development forecast


Product sales and separate market development forecast, based on unique mathematical models

Business and marketing plan development

Development of detailed business-plans, required to evaluate the reasonability of project start

Search of partners for contract production in Russia

Potential partners search and evaluation, based on their technical opportunities, appropriate experience, and reputation

Monitoring of import substitution

assessment of the main trends of import substitution policies and localization processes in the pharmaceutical market in Russia, the key beneficiaries and companies at risk

Ranking of Russian Pharmacy Chains (Q1 – Q3 2018)

Tuesday, December 18, 2018

The current state of the Russian retail market is highlighted by a growing number of foreign retailers that have exited the market this year. In February, it was Finnish K-Rauta, then German Media Markt, and finally, at the end of the year, French-British Castorama. Not every company has exited; instead, German Metro Cash & Carry has taken a desperate step by starting to give out customer cards to everyone, while it used to give out those cards only to employees of legal entities that had a corresponding contract with the company.

While those examples are not of the pharmaceutical retail, the macroeconomic situation is the same for every sphere. Even though pharmaceutical drugs have their own consumption peculiarities because they are mostly urgent demand products, the Russian pharmaceutical retail is balancing between decay and stagnation.

In comparison with the big retail market, there are very few foreign retailers on the Russian pharmaceutical market. They have been entering the market very carefully, and those that did enter are either out of the market now or among the minor companies.

Despite all that, the Russian pharmaceutical market is still an attractive investment for outer players, in particular Russian non-pharmaceutical retailers. Those are not only X5 Retail Group or Magnit projects, but also online ones. The most interesting thing in this regard is the remote sales network used by Ozon since fall.

Tab 1. Top pharmacy chains on the Russian pharmaceutical retail market (Q1 – Q3 2018)