Survey by RNC Pharma and Doktor Na Rabote (Doctor at Work): 73% Pharmacists Oppose Sales Promotions and Agreements between Pharmacy Chains and Manufacturers
Only 24% support sales promotions and agreements between pharmacy chains and pharmaceutical manufacturers, according to an online survey by the RNC Pharma analyst company and the Doktor Na Rabote (Doctor at Work) social media service for doctors. At the same time, only 6% do not question the benefits of sales promotions, and 18% are ready to recognize the benefits “if you not have to recommend absolutely useless products.”
Around 18% of the respondents are against ales promotions, saying that they recommend “only what they consider necessary in a particular situation.” 32% say that pharmacists most often oppose sales promotions because they distract from the main work and make the pharmacist actively promote products that the consumer does not need. Another 22% consider sales promotions to be an inevitable evil, as their income depends on these promotions.
It is interesting that there was no significant difference between the answers of pharmacists and those of the heads of pharmacies, both groups are mostly against sales promotions. However, there are clear differences with respect to age. 30% of the pharmacy employees aged 46 to 60 and only around 18% of the respondents aged 25-45 support sales promotions.
What is your opinion of sales promotions that take place at your pharmacy/pharmacy chain? (single answer question)