Pharmacy chains activity analysis

Pharmacy chains activity analysis

Russian pharmaceuticals retail chain segment evaluation, both on the level of the state and in particular regions. Pharmacy chains development forecast


Product sales and separate market development forecast, based on unique mathematical models

Business and marketing plan development

Development of detailed business-plans, required to evaluate the reasonability of project start

Search of partners for contract production in Russia

Potential partners search and evaluation, based on their technical opportunities, appropriate experience, and reputation

Monitoring of import substitution

assessment of the main trends of import substitution policies and localization processes in the pharmaceutical market in Russia, the key beneficiaries and companies at risk

Survey by RNC Pharma and Doktor Na Rabote (Doctor at Work): 43% of Doctors Tend to Prescribe Original Drugs

Wednesday, March 4, 2020

43% of doctors prefer to prescribe original drugs, according to an online survey by the RNC Pharma analyst company and the Doktor Na Rabote (Doctor at Work) social media service for doctors. At the same time, only 16% have personally encountered low quality alternatives, and another 27% resort to generics only when dealing with simple cases. It is difficult to say what kind of motivation those 27% have; it may be the conservatism that is natural for medical specialists, as well as general distrust of the Russian healthcare system, in particular of healthcare provision.

33% of the respondents somewhat agree to use generics, and 11% of them take into account the patient’s financial situation when deciding between the generic and the original drug (in the outpatient segment, since there is no choice in the public segment). At the same time, 18% do not see any difference between generics and original drugs in most cases, which is even higher than those who have encountered poor quality alternatives.

Another 4% believe that original drugs should only be used while there are no generics, which is the way health systems in developed countries (USA, Germany, etc.) function.

How do you feel about prescribing generic drugs? (single answer question)